Seo Administrator Expert Edition 3.2 - User Guide and FAQ

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Project settings

Search engines Cthe search engines of interest are specified here. It is very common for 99% of search visits to a website to originate from just one or two search engines. In this case, it makes sense to turn off the other search engines in your project settings. This will improve the clarity of the log-file analysis reports.

Files to analyze C the list of log-files that you wish to analyze is specified here.

Add, Delete C these keys allow you to add or delete items from the log-files list.

Log-files are text files containing administrative information about server requests. Server requests occur each time a visitor interacts with a website. Analysis of the log-file can tell you what parts of the site get the most traffic, how long visitors stay on a page, what patterns are present in visitors' interaction with the site and so on. As a rule they are kept at the server not as pure text files but as zipped (compressed) files (*.zip, *.gz, etc.) to keep them relatively compact. The "Log analyzer" module is capable of working with both text and compressed log files. Compressed log-files will be automatically uncompressed by Log analyzer before analysis.

Analyze C this option starts the log-files analysis procedure.

General statistics

The general statistics report contains information on number of visitors, unique IP addresses, page views and the number of visits from search engines. All the data is divided into sections by date and the "Total" column shows a summary for the selected period.

Date C the date of the log-file for which the analysis was made.

Unique IP addresses. Every computer connected to Internet is allocated a unique IP address that allows it to interact with other computers on the net. After any server request, (for example, page view, image view, file download, etc.) the IP address record of the originating computer is recorded in the log-file together with other information.

Each visitor generating site requests will obviously leave many records with the same IP address in the log-file. Some IP addresses can also be recorded even though a person did not visit your site. This may happen when viewing external sites that contain items, such as images, loaded from your site. Since the items are being downloaded from your site to the visitor of the "other" site the IP record will appear in your log-file.

Visitors. The total number of unique IP addresses will give an estimate of the average numbers of visits to a website. As noted above, the presence of a unique IP address does not necessarily indicate a real visitor who has viewed your website. Log analyzer will provide visitor statistics for those real visitors who have generated requests to download your site html-pages. The number of real visitors is indicated in this column.

PageViews. Each real visitor surfing your website site may view a considerable number of pages. This column indicates the number of downloads of all pages. This figure is not directly related to site visits but is an indication of how many pages average visitors to the site have viewed before quitting.

Searchers. Visitors to your site will come from different sources. One of the most important sources of visitors is search engines and such visits merit special analysis. This column indicates the number of visits originating from the search engines.



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